In 1981, Richard Sevigny was coming off a season in which he shared the Vezina Trophy with teammates Dennis Herron and Bunny Larocque (this was the last year the Vezina was simply awarded to the team with the lowest goals allowed). He would never match his 2.40 GAA from that season and was lit up by Gretzky's Oilers in those '81 playoffs as Edmonton swept Montreal in three games.
7-Up included other sports on this one as well. There is no jersey number visible, but the Montreal Expo is definitely Gary Carter. He's shown tagging out a no-name Cincinnati Red at the plate. I'll guess that the Vancouver Whitecap shown is their current team president Bobby Lenarduzzi, but I'm not interested enough to look it up. The two CFLers from Winnipeg and Edmonton shown at the bottom...does it really matter?